Analysis: The hype machine is back with Twitter

Analysis: The hype machine is back with Twitter


Forget Facebook. Drop your Google Glass. Ignore Apple and its new fruit-flavored iPhones — for a day, at least.

With Thursday’s filing for an initial public offering — probably next year — Twitter injects some air into the long-deflated Internet bubble. The hotly anticipated filing not only could rank among the biggest tech IPOs but usher in a quick succession of others. Executives at Box, Dropbox and are closely watching — not to mention Square, Twitter creator Jack Dorsey’s other company.

Silicon Valley’s penchant for re-inventing itself will hit investors, Twitter addicts and public markets in the coming weeks with brute force. And it just might change the mindset of venture capitalists who strayed from consumer tech companies since Facebook’s IPO belly-flopped in May 2012.

“VCs see (a huge tech revival in markets) as real,” says Marcus Nelson, CEO of social-media start-up Addvocate. “There are legs here. Ironically, the fate of Twitter rests a lot on the fortunes of Facebook, which has seen its stock hit an all-time-high this week as Wall Street applauds its recent successes in mobile ad sales. Facebook’s strong recent performance could lift the hopes and hype for Twitter among investors as it gets closer to its first day of trading.

Success on Wall Street won’t be as easy as a 140-character tweet for Twitter, however.

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