Joyride believes its new crowdfunding platform will make podcasting profitable
Thanks to Serial, podcasts are gaining some much-deserved, renewed attention from listeners. Of course the two biggest setbacks to the medium have always been that podcasts aren’t as easy to find as FM radio stations, and they’re even harder to turn into a business.
However, San Francisco-based Joyride thinks it’s solved this problem with a new podcasting platform. Initially launched as a voice-activated service that made navigating through mobile apps in your car easier, Joyride has pivoted to focus specifically on the business of podcasts. The current iteration of Joyride provides consumers with a quick way to search over 100,000 different podcast shows in a variety of categories. And on top of that, Joyride actually wants to entice podcast listeners to donate a monthly fee to their favorite programs.
“What we’ve found is that podcast listeners are very willing to pay for the shows they love, but the key is finding the sweet spot for what kind of additional content to offer,” Joyride cofounder and CEO Jeff Chen told VentureBeat.
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