Voices: Dreamforce conference is tech’s hot event

Voices: Dreamforce conference is tech’s hot event

It’s the city’s most richly anticipated tech event.


No, not Apple’s glitzy — and largely panned — iPhone 6S and iPhone 6S Plus introduction last  Wednesday. The two-hour-plus show, staged at the fabled Bill Graham Civic Auditorium, was short on dramatics and long on time. Nearly everything announced, from new iPhone to iPad Pro and Apple TV upgrades, had been leaked or rumored. About the only suspense involved the identity of the closing act, which turned out to be OneRepublic.


The show that has the San Francisco Bay Area buzzing is Dreamforce, a creation of Salesforce CEO Marc Benioff that begins Tuesday. It’s chock full of top-billed bands, executive keynote speakers, celebrities and, this year, a celebrity cruise ship. (The Dreamboat’s 1,073 cabins are sold out.)




“Dreamforce is no longer about CRM (customer relationship management), but the future of business,” says Kristen Koh Goldstein, CEO of Scalus, maker of a cloud-based workflow and collaboration app. She singles it out as her favorite tech show among the half dozen she attends annually.

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