Cafyne monitors social media for risky business in regulated industries
In 2015, to be a brand on social media is likely to live in fear of the social media gaffe: that most damning, tone-deaf or downright irresponsible mistake that goes viral and sends PR departments into prolonged frenzies of containment and damage control.
From the Delta giraffe gaffe or the infamous US Airways image mix-up (also, what’s up with you, airlines? Are you guys alright?), brands and their employees have to toe a pretty thin line when it comes to putting brand-representative content out into the ether. Those social media woes only multiply when you’re talking about regulated industries like healthcare, financial services, real estate or government organizations.
And yet, social media remains one of the most powerful tools in an organization’s arsenal. Most brands can’t afford not to be present online.
Cafyne is a new social media monitoring and management tool, designed for use by brands that have complex policies to navigate and aims to help brands stay compliant while reaping the benefits that come with a strong social media presence.
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