How Signpost’s new AI tool Mia could help businesses better understand and target customers

How Signpost’s new AI tool Mia could help businesses better understand and target customers

Whether it’s by managing email correspondence, helping provide customer service, or finding the ideal job candidate, AI is becoming integral to the way companies do business. On Wednesday, Signpost, the Google-backed startup, announced that it will join the fray by unveiling its own AI business tool—a marketing platform called Mia.

According to Stuart Wall, founder and CEO ofSignpost, Mia will “use AI to drive better results.” The software, which draws on a data set of 15 million transactions, aims to change how businesses will interact with consumers by tailoring efforts to specific customers.

Mia, Wall said, will be able to help businesses without a sales team—which is the majority of businesses. “A lot of businesses have to upload all their own customer information, which is a lot of manual work,” said Wall. “Mia automates that process, keeps track of every customer, prospective customer, and taps into email and transaction data, so there’s a perfect customer record that’s cross-referenced and always up to date.”

There are services like this that exist—HubSpot and Salesforce, to name two—but Wall sees Mia as standing apart. “There’s a category of software-as-service tool that provide critical functionality for businesses by tracking customers and providing targeted marketing,” said Wall. “But they’re hard to use.”

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