Entrepreneurial Lessons From The Twitter Saga
Client: Mercury Fund
It’s been another wild week for Twitter, with the stock price plunging on speculation that a buyout may not be at much of a premium – or may not happen at all. Hey, if anything, the company seems to be a magnet for drama.
Yet the fact remains that Twitter is a mega brand, has substantial revenues and sports a market value of roughly $14 billion. Not many companies can make such claims, right?
“For the past 10 years, the company has done an incredible job of attracting a ton of attention and usage resulting in unprecedented growth,” said Sash Sunkara, who is the co-founder and CEO of RackWare. “The 200 billion annual Tweets have created a virtual treasure trove of data.”
And of course, Twitter has certainly changed the world in a big way. “They’ve provided an open, inclusive platform for thought leaders, watchdog activists and connectors of all demographics to spread information and knowledge on a real-time basis,” said Blair Garrou, who is a managing director at Mercury Fund. “Not a day goes by where a brand, a company, a city, a community, or a culture isn’t impacted by the data that flows through Twitter.”
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