As traditional newsrooms face layoffs and economic pressures, thousands of journalists are building profitable media businesses through direct audience relationships. The Creator Media Leaderboard identifies the top 40 independent technology publishers who have successfully made this transition.
Our methodology analyzes publicly available data including subscriber counts, web traffic, and engagement metrics. This fills a critical gap—no reliable directory exists for discovering influential tech publishers.
“There’s no assessment like this that exists,” said Will Kruisbrink, Vice President at Treble. “This helps solve the question: what outlets am I missing, and which independent voices should I be following?” The leaderboard highlights both established and emerging outlets that have rapidly gained traction.
The assessment will be refreshed quarterly to track this evolving landscape and identify new voices in technology journalism. Our expert media team created a proprietary measurement formula with inputs across a variety of publicly facing audience and influence metrics. Reach out to medialeaderboard@treblepr.com with questions.