If AI is at the peak of its hype cycle, is there still room for innovation and disruption? That’s one question considered by some of Texas’ leading AI entrepreneurs and investors at an event hosted by WeWork this week in Austin. The panel discussion, titled “AI & VC: Driving Industry Innovation + Disruption,” covered topics […]
Even as we marvel at the newest AI capabilities, the current “wow factor” can’t obscure a growing concern: trust in AI technology and the companies that develop it is dropping. That’s the big news from new data shared with Axios this week. They found that trust in AI companies has dropped to 53% globally, down […]
Today, we’re happy to share that Treble has made the annual Inc. 5000 Regionals Southwest list for the second consecutive year. Ranking at No. 85 (up from 163 last year), Treble was recognized as one of the fastest-growing private companies in the Southwest region, which covers Arizona, New Mexico, Oklahoma, and Texas. Making this prestigious […]
By any measure, 2023 was Generative AI’s breakout year. The explosive growth of tools that allowed people to communicate and create with chatbots ushered in a new shared vocabulary of LLMs and inference and natural-language processing. Even by technology industry standards, the fanfare around generative AI was astounding. Crunchbase reported that Generative AI and AI-related […]
While fundraising & hiring have challenged startups nationwide, Austin remains a top destination for tech, according to a roundtable of founders at Next Coast Ventures Inaugural Founder and CEO Summit. Many founders in Austin expressed general positivity around the fundraising environment in Texas. Guest post authored by Treble PR in partnership with Next Coast Ventures, […]
At the end of every year, PR practitioners always share the most exciting and unique forecasts from our clients and their in-house industry evangelists. But there’s no reason they should have all the fun! Here’s Treble’s perspective on how the tech industry and evolving landscape will impact our own work – not the new solutions […]
Cybersecurity has become a board-level concern for every company. A security breach can expose organizations to millions of dollars in penalties, drive down market capitalization and create irreparable harm to a brand’s reputation. It makes sense, then, that companies are expected to spend more than $188.3 billion this year on information security and risk management […]
Treble recently hosted a group of cybersecurity CMOs, venture capitalists and go-to-market advisors for a dinner filled with thought-provoking discussions and debates about the state of the startup landscape and the challenges of what lies ahead in 2024. Over the course of a three-hour dinner in Palo Alto, California, we talked about the constant state […]
After multiple years of growth, venture funding is harder to come by these days for startups looking for the next level. Companies in the generative AI space are doing well, but others are struggling to set themselves apart and prove themselves to customers and investors. In this era of information overload, where investors are bombarded […]
As your tech startup progresses through various funding rounds, it is naturally important that your public relations strategy grows and evolves to ensure that you maintain consistent messaging while adapting to changing investor expectations. The tactics that you use at different stages will not likely differ dramatically. Certain PR basics – maintaining consistent messaging, aligning […]
Although the latest numbers for global venture funding show the market is still in an overall slump, companies that found themselves at the right funding stage or in the right sector saw some bright spots. Late-stage funding was up, and seed and early-stage funding was down. Meanwhile, there were huge deals in semiconductors, AI, electric […]
The Rise of Generative AI and the Risks of AI Washing Since the introduction of ChatGPT by OpenAI last year, the explosion of interest in generative AI has been immense. There are a lot of opportunities but also a lot of risky behavior, including from tech companies. In February, the FTC warned about marketing false […]
Some of the tech industry’s biggest names are deeply divided on the future of artificial intelligence. The optimists align with Marc Andreessen, the co-founder of venture capital firm Andreessen Horowitz, whose sweeping “Techno-Optimist Manifesto” declares AI as a “universal problem solver” and denounces tech regulation as “the enemy.” The other side includes those calling for […]
From cybersecurity to media relations to VC funding, AI has emerged as a powerful force shaping various aspects of the tech industry and communications. One arena where its influence is profoundly felt is in the realm of social media. Implementing AI technologies in social media has transformed how we interact, consume content and make decisions […]
The Gartner Hype Cycle is a well-known graph that provides a helpful way to understand where emerging technology is at and where it’s headed. Each phase of the cycle—from the early breakthroughs of the Innovation Trigger, over the Peak of Inflated Expectations, and finally through to the Plateau of Productivity—shows how new technologies or applications […]