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The Generative AI PR Playbook

The Generative AI PR Playbook

By any measure, 2023 was Generative AI’s breakout year. The explosive growth of tools that allowed people to communicate and create with chatbots ushered in a new shared vocabulary of LLMs and inference and natural-language processing. Even by technology industry standards, the fanfare around generative AI was astounding. Crunchbase reported that Generative AI and AI-related […]

Report: Austin Startup Community Remains Optimistic About Central Texas as a Destination for Startups

Report: Austin Startup Community Remains Optimistic About Central Texas as a Destination for Startups

While fundraising & hiring have challenged startups nationwide, Austin remains a top destination for tech, according to a roundtable of founders at Next Coast Ventures Inaugural Founder and CEO Summit. Many founders in Austin expressed general positivity around the fundraising environment in Texas.  Guest post authored by Treble PR in partnership with Next Coast Ventures, […]

Tech Predictions: How Will B2B Tech PR Evolve in 2024?

Tech Predictions: How Will B2B Tech PR Evolve in 2024?

At the end of every year, PR practitioners always share the most exciting and unique forecasts from our clients and their in-house industry evangelists. But there’s no reason they should have all the fun! Here’s Treble’s perspective on how the tech industry and evolving landscape will impact our own work – not the new solutions […]

The Cybersecurity PR Playbook

The Cybersecurity PR Playbook

Cybersecurity has become a board-level concern for every company. A security breach can expose organizations to millions of dollars in penalties, drive down market capitalization and create irreparable harm to a brand’s reputation. It makes sense, then, that companies are expected to spend more than $188.3 billion this year on information security and risk management […]

Executives and Advisors Discuss PR and the State of the Startup Industry

Treble recently hosted a group of cybersecurity CMOs, venture capitalists and go-to-market advisors for a dinner filled with thought-provoking discussions and debates about the state of the startup landscape and the challenges of what lies ahead in 2024. Over the course of a three-hour dinner in Palo Alto, California, we talked about the constant state […]

Startup Fundraising: Leveraging PR Agencies for Venture Capital Success

After multiple years of growth, venture funding is harder to come by these days for startups looking for the next level. Companies in the generative AI space are doing well, but others are struggling to set themselves apart and prove themselves to customers and investors.  In this era of information overload, where investors are bombarded […]

From Seed to Series C: Tailoring PR Strategies for Different Funding Stages

As your tech startup progresses through various funding rounds, it is naturally important that your public relations strategy grows and evolves to ensure that you maintain consistent messaging while adapting to changing investor expectations. The tactics that you use at different stages will not likely differ dramatically. Certain PR basics – maintaining consistent messaging, aligning […]

Amplifying Your Funding Round: How PR Can Elevate Tech Startup Fundraises

Although the latest numbers for global venture funding show the market is still in an overall slump, companies that found themselves at the right funding stage or in the right sector saw some bright spots. Late-stage funding was up,  and seed and early-stage funding was down. Meanwhile, there were huge deals in semiconductors, AI, electric […]

AI Washing Is a PR Nightmare You Want to Avoid

The Rise of Generative AI and the Risks of AI Washing Since the introduction of ChatGPT by OpenAI last year, the explosion of interest in generative AI has been immense. There are a lot of opportunities but also a lot of risky behavior, including from tech companies. In February, the FTC warned about marketing false […]

How PR Can Deliver Strategic Storytelling for AI Companies

Some of the tech industry’s biggest names are deeply divided on the future of artificial intelligence. The optimists align with Marc Andreessen, the co-founder of venture capital firm Andreessen Horowitz, whose sweeping “Techno-Optimist Manifesto” declares AI as a “universal problem solver” and denounces tech regulation as “the enemy.” The other side includes those calling for […]

AI and the Future of PR: Transforming Social Media

From cybersecurity to media relations to VC funding, AI has emerged as a powerful force shaping various aspects of the tech industry and communications. One arena where its influence is profoundly felt is in the realm of social media. Implementing AI technologies in social media has transformed how we interact, consume content and make decisions […]

The PR Cycle for Generative AI and Other Emerging Technologies

The Gartner Hype Cycle is a well-known graph that provides a helpful way to understand where emerging technology is at and where it’s headed. Each phase of the cycle—from the early breakthroughs of the Innovation Trigger, over the Peak of Inflated Expectations, and finally through to the Plateau of Productivity—shows how new technologies or applications […]

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