I recently joined a record-breaking group of nearly 44,000 cybersecurity professionals at San Francisco’s Moscone Center for the RSA Conference 2025. I’ve been attending the show for two decades. This time around, I was struck by the energy that comes from bringing our industry together in person again as I walked through the packed exhibition […]
The third edition of Treble’s agency retreat took place in San Diego, where the entire team gathered for three days of bonding, learning and professional development. This year’s theme was resilience, with a particular focus on the Seven C’s: competence, confidence, connection, character, contribution, coping and control. Day 1 began with a catamaran tour of […]
What makes cybersecurity journalists stop, read and respond to your pitch when they receive dozens of pitches daily? Our new research cuts through assumptions to reveal exactly what drives media coverage in today’s threat-focused ecosystem. We surveyed 100 U.S.-based reporters who cover the industry at least monthly to uncover what truly resonates with today’s cybersecurity […]
With cybersecurity spending projected to surge by 12.2% in 2025 and reach a staggering $377 billion by 2028, standing out in this rapidly expanding market has never been more crucial or more challenging. As organizations face increasingly sophisticated threats and allocate greater resources to defense, industry gatherings like the upcoming RSA Conference represent invaluable opportunities […]
Data breaches have become as routine as weather reports. With major organizations facing near-constant attacks, cybersecurity incidents now rarely shock or surprise—they simply blend into the daily news cycle. This creates a significant challenge for cybersecurity companies trying to break through an already saturated media environment. With cyberattacks occurring more frequently than ever, the media […]
The uncertainty caused by the ongoing wave of tariff announcements provides a good point of reflection for communications professionals on how we can best counsel our clients. But even PR professionals who have been keeping up with the back-and-forth on tariff updates are just as overwhelmed and inundated as everyone else. However, it is our […]
Cybersecurity isn’t a shadowy, intensely nerdy specialty anymore. It’s a board-level concern for every brand and industry. According to IBM’s latest Cost of a Data Breach report, the average hit from a security incident is $4.88 million, a 10% increase over last year and the highest total ever. So what happens when you’re handling PR […]
Treble recently announced it has significantly bolstered its Enterprise Technology Practice Group, which was highlighted by winning LogicMonitor as its U.S. public relations agency of record. The momentum reflects Treble’s continued move upmarket, now working with increasingly later-stage, venture-backed enterprise technology companies. Ethan Parker, founder and CEO of Treble, shared insights about this expansion and […]
The cybersecurity industry has grappled with workforce shortages for years—a challenge that creates prime media positioning opportunities for forward-thinking companies. According to a 2024 report from CyberSeek, more than 500,000 unfilled cybersecurity positions are available, with only enough workers to fill 83% of these jobs. This widening skills gap offers a perfect news hook and […]
Storytelling shapes our lives through our daily conversations, bedtime reading, and morning news consumption. In the communications world, storytelling is our craft and our job. It’s the bridge that connects companies to their audience and exemplifies the need for a public relations team. When ChatGPT came out in 2022, it was something that transformed the […]
Tens of thousands of people will be pouring into Austin this week for the South by Southwest (SXSW) Conference. The event celebrates the best in tech, film and television, music, education, and culture over nine days of sessions, showcases and screenings. And who knows, you just might find yourself chatting in the barbecue line with […]
With over 3,000 cybersecurity vendors competing for market share, developing a great solution is only half the battle. You need to deliver effective messaging to the media, stakeholders and potential customers that your solution can minimize the threats of bad actors in a time where AI is complicating defense measures. Successful PR strategies build trust, […]
For cybersecurity companies, survey research isn’t just about gathering data—it’s about uncovering the critical gaps between enterprise security confidence levels and their realistic cyber defense capabilities that leave organizations vulnerable to bad actors. Consider this telling example: In a recent survey, 80% of respondents claimed high confidence in their ability to spot phishing scams. However, […]
Security companies excel at explaining complex technologies but often struggle to reach broader audiences. But there are fascinating stories hidden behind coded language and technical jargon. Even though it happened over 10 years ago, I still remember hackers breaking into Target’s network and stealing customers’ financial and personal data using a heating and air conditioning […]
AI-powered voice cloning just helped cybercriminals impersonate a CEO. For every human account on corporate networks, 40 machine identities need protection. These aren’t scenarios from a tech thriller—they’re real challenges facing organizations in 2025. We asked leaders from some of the most innovative cybersecurity companies for their insights on emerging trends and predictions for the […]