Cybersecurity isn’t a shadowy, intensely nerdy specialty anymore. It’s a board-level concern for every brand and industry. According to IBM’s latest Cost of a Data Breach report, the average hit from a security incident is $4.88 million, a 10% increase over last year and the highest total ever. So what happens when you’re handling PR […]
Treble recently announced it has significantly bolstered its Enterprise Technology Practice Group, which was highlighted by winning LogicMonitor as its U.S. public relations agency of record. The momentum reflects Treble’s continued move upmarket, now working with increasingly later-stage, venture-backed enterprise technology companies. Ethan Parker, founder and CEO of Treble, shared insights about this expansion and […]
The cybersecurity industry has grappled with workforce shortages for years—a challenge that creates prime media positioning opportunities for forward-thinking companies. According to a 2024 report from CyberSeek, more than 500,000 unfilled cybersecurity positions are available, with only enough workers to fill 83% of these jobs. This widening skills gap offers a perfect news hook and […]
Storytelling shapes our lives through our daily conversations, bedtime reading, and morning news consumption. In the communications world, storytelling is our craft and our job. It’s the bridge that connects companies to their audience and exemplifies the need for a public relations team. When ChatGPT came out in 2022, it was something that transformed the […]
Tens of thousands of people will be pouring into Austin this week for the South by Southwest (SXSW) Conference. The event celebrates the best in tech, film and television, music, education, and culture over nine days of sessions, showcases and screenings. And who knows, you just might find yourself chatting in the barbecue line with […]
With over 3,000 cybersecurity vendors competing for market share, developing a great solution is only half the battle. You need to deliver effective messaging to the media, stakeholders and potential customers that your solution can minimize the threats of bad actors in a time where AI is complicating defense measures. Successful PR strategies build trust, […]
For cybersecurity companies, survey research isn’t just about gathering data—it’s about uncovering the critical gaps between enterprise security confidence levels and their realistic cyber defense capabilities that leave organizations vulnerable to bad actors. Consider this telling example: In a recent survey, 80% of respondents claimed high confidence in their ability to spot phishing scams. However, […]
Security companies excel at explaining complex technologies but often struggle to reach broader audiences. But there are fascinating stories hidden behind coded language and technical jargon. Even though it happened over 10 years ago, I still remember hackers breaking into Target’s network and stealing customers’ financial and personal data using a heating and air conditioning […]
AI-powered voice cloning just helped cybercriminals impersonate a CEO. For every human account on corporate networks, 40 machine identities need protection. These aren’t scenarios from a tech thriller—they’re real challenges facing organizations in 2025. We asked leaders from some of the most innovative cybersecurity companies for their insights on emerging trends and predictions for the […]
As a senior account executive based in the Bay Area, I’ve always been passionate about connecting the dots between company announcements and compelling media storylines. When I first met with Treble, I knew I’d found something unique—an agency where I could be both a strategic partner to corporate comms leads and part of a team […]
Axios published an analysis earlier this year that hasn’t left my mind since I first read it. “Shards of glass: Inside media’s 12 splintering realities” painted a stark picture of how our media landscape has shattered into distinct fragments, each with its own set of trusted voices, preferred platforms and ways of consuming information. The […]
While many teams slow down during the holiday season, the year’s final months present a crucial window for strategic planning and relationship building. A strong end-of-year push can give your team the momentum to start the new year effectively. This playbook outlines how to maximize these final weeks to ensure your team starts 2025 with […]
The U.S. startup ecosystem is experiencing a significant shift in which companies attract early-stage investment. After a decade that saw “software eat the world,” VCs are taking a closer look at more tactile industries such as hardware, defense, space, energy and robotics. That propulsive energy has encouraged Treble to launch a new Hardtech Practice Group—led […]
We’re nearing the 118th birthday of the press release. On October 30, 1906, the New York Times ran an account of a tragic railroad accident — a report from the perspective of the Pennsylvania Railroad Company. Ivy Lee, widely known as the founder of modern public relations, worked for the railroad company and was praised […]
I often tell our team, ‘Winning begets winning.’ As the founder and CEO of Treble, on behalf of the Agency, we are proud to receive this recognition — as a Top PR Agency — for the second year in a row by Ragan Communications and PR Daily. First and foremost, thank you to our clients, […]