As a senior account executive based in the Bay Area, I've always been passionate about connecting the dots between company announcements and compelling media storylines. When I first met with Treble, I knew I'd found something unique—an agency where I could be both a strategic partner to corporate comms leads and part of a team that truly enjoys what they do.
I joined PR in March 2020, right as the industry was transforming. Remote work became the norm, and corporate messaging took center stage as companies navigated unprecedented challenges. Since then, I've guided clients through IPOs, data campaigns and major product announcements, securing earned media in top-tier business publications. But my proudest moments have come from building lasting relationships with clients and media while mentoring the next generation of PR professionals.
From my first conversation with Will Kruisbrink, I knew I'd be working with a sharp strategic consultant who lives and breathes PR. That energy doubled when I connected with CEO Ethan Parker. His vision for Treble—building a team of earned media rockstars with the Oakland A's Moneyball approach—instantly resonated. We're assembling under-the-radar talent into a team that works as hard as we play. Ethan empowers us to test new ideas and tackle growth challenges while jumping in to pitch and brainstorm whenever needed.
What makes Treble different? We don't get caught up in corporate bureaucracy or micromanagement. Every team member is empowered to drive their own success as PR professionals—and yes, crack plenty of jokes along the way. Looking ahead, I'm excited to lead media relations strategies, become a trusted advisor to clients, and help realize Treble's vision of becoming the nation's premier earned media relations firm. As we establish our San Francisco presence, I feel honored to be part of building something special.
These first few months have brought out the best in me, and I can't wait to see what this amazing team accomplishes next.