As the cybersecurity industry gears up for this year's RSA Conference in San Francisco, vendors and attendees are preparing to launch company news to stand out from the noise.

Whether you’re launching funding, survey findings or personnel updates, you may want to consider engaging relevant reporters well in advance of the event in order to improve your chances of securing coverage and in-person meetings.

Here are 10 cybersecurity reporters who may cover RSA hot topics, company/product updates and news roundups:

Dan Kobialka, MSSP Alert & ChannelE2E

Senior contributing editor, MSSP Alert and ChannelE2E, covering security and partner programs

Duncan Riley, SiliconANGLE

Senior writer covering cybersecurity startups

Eduard Kovacs, SecurityWeek

Managing editor at SecurityWeek covering enterprise news

Sam Sabin, Axios

Reporter and author of the twice-weekly Codebook newsletter

Sead Fadilpašić, TechRadar

Writer covering ransomware, data breaches, laws and regulations

Kyle Alspach, CRN

Senior editor covering news, analysis and deep dives on fast-growing segments such as cloud security, application security and identity security.

Lou Covey, Cyber Protection Magazine

Editor in chief covering news and policy

Rob Lemos, Dark Reading

Contributing writer covering cybersecurity operations, risk and vulnerabilities

David Marshall, VMblog 

Executive editor covering security, computing, virtualization and platform technologies

James Rundle, WSJ 

Reporter covering enterprise and national security, policy and funding