About Treble
Built for Growth. Designed for Relationships. Powered by People.
Treble is reengineering what a modern B2B technology agency can be.
We operate with the speed of a newsroom, the commercial mindset of operators, and the precision of senior advisors - helping some of the most ambitious companies in technology build market authority, attract customers, earn investor confidence, and define their categories.
Our clients include some of the brightest minds in technology - founders, engineers, operators, investors, and executive teams building the future across AI, cybersecurity, enterprise software, infrastructure, deep tech, and emerging industrial technologies. Many are founder-led, venture-backed, or navigating critical moments of scale, fundraising, M&A, and market expansion.
At Treble, we believe growth today requires both human connection and AI efficiency. We leverage AI, automation, media intelligence, and modern go-to-market systems to move faster, operate smarter, and focus our teams on the highest-value work: relationships, strategy, storytelling, and revenue-generating outcomes.
We often describe ourselves as a boutique agency - but not because of our size. Boutique at Treble means curated.
It means being intentional about:
The clients we choose to represent;
The partners we build with;
The experiences we create;
And most importantly, the people we bring into the business.
We believe exceptional growth comes from working with exceptional people and protecting the culture, standards, and relationships that make that possible.
Our leadership team reflects that philosophy. We are former agency leaders, journalists, entrepreneurs, operators, and marketers who understand that brands are built not just through media, but through experiences, relationships, and how people feel when they interact with a company. Our team brings experience spanning high-touch hospitality, event production, experiential marketing, internal brand building, and executive communications. From designing elevated client and leadership experiences to building internal marketing engines and go-to-market infrastructure, we understand how to create brands that people remember—and businesses people want to work with.
As Director of Growth & Brand, you will help shape how Treble is seen, experienced, and chosen. You’ll sit at the center of our growth engine, owning how we build pipeline, deepen relationships, enter new markets, elevate our brand, and create memorable experiences for prospects, clients, partners, and our team.
Driving Revenue, Market Positioning & Client Experience
The Director of Growth & Brand is responsible for accelerating agency growth by leading new business strategy, brand development, sales enablement, and market-facing experiences. This role sits at the intersection of revenue, marketing, partnerships, and client acquisition, ensuring the agency not only wins new business—but wins it with consistency, creativity, and a world-class brand presence.
This leader serves as the connective tissue between business development, marketing, agency leadership, and delivery teams, translating market opportunity into pipeline, partnerships, and long-term brand equity.
Core Responsibilities
New Business & Revenue Growth
Prospect Qualification & Sales Leadership
- Serve as the first point of contact for inbound new business opportunities
- Lead initial discovery calls with prospective clients to assess:
- Business goals
- PR maturity
- Budget alignment
- Strategic fit
- Qualify and prioritize opportunities based on revenue potential, category alignment, and agency bandwidth
- Partner with agency leadership on go/no-go decisions for RFPs and strategic pursuits
Pitch Leadership
- Assign internal pitch teams based on category expertise, chemistry, and agency workload
- Develop pitch strategy, win themes, and competitive positioning for each opportunity in tandem with practice leads
- Coach pitch teams on presentation delivery, chemistry, and objection handling
- Support or lead:
- Credentials decks
- Custom capability decks
- Scope of work creation
- Pricing strategy
- Proposal narratives
- Ensure pitch materials reflect agency differentiation and market maturity
Pipeline Management
- Own pipeline visibility and forecasting across all opportunities
- Track conversion rates, proposal velocity, average deal size, and close rates
- Identify gaps in pipeline generation and proactively build campaigns to fill them
Sales Enablement & CRM Management
HubSpot Ownership
- Own and optimize HubSpot as the agency’s source of truth for pipeline, prospect engagement, and sales analytics
- Build and maintain:
- Deal stages
- Automated workflows
- Lead scoring models
- Sales dashboards
- Follow-up cadences
- Ensure accurate reporting across:
- Pipeline health
- Win/loss trends
- Conversion performance
- Forecasting
Sales Content Infrastructure
- Build and maintain agency sales assets, including:
- Case studies
- Service one-pagers
- Competitive positioning slides
- Industry vertical proof points
- Pricing frameworks
- ROI stories
Brand Strategy & Market Positioning
Agency Brand Leadership
- Own the agency’s external brand identity and market positioning with influence from ownership
- Ensure consistency across:
- Website
- Social channels
- Sales materials
- Proposal decks
- Event activations
- Recruiting collateral
Visual Identity
- Oversee design and evolution of:
- Credentials decks
- Client strategy decks
- Capability presentations
- Marketing collateral
- Event signage and physical brand materials
- Partner with creative/design resources as needed
Website & Content
- Initiate agency website updates, messaging, visuals, SEO priorities, and conversion strategy in tandem with the internal marketing team and the external marketing agency
- Develop outbound campaigns tied to:
- Case studies
- Thought leadership
- Awards
- Agency milestones
- Market moments
- Proprietary data
Outbound Marketing & Demand Generation
Campaign Development
- Build and execute outbound campaigns targeting:
- Founders
- CMOs
- PE operating partners
- Corporate communications leaders
- Investor-backed companies
- Venture Capital
- Campaign types may include:
- Email nurture campaigns
- Event invitations
- Proprietary reports
- Executive dinners
- Industry insights
- Thought leadership launches
Account-Based Marketing
- Identify strategic target accounts and build personalized outreach strategies
- Partner with leadership on whale account strategy
Events, Experiences & Market Presence
Industry Events & Conferences
- Attend priority industry conferences, trade shows, and executive events
- Represent the agency on the floor, build relationships, and source opportunities
- Coordinate prospect meetings, dinners, and executive briefings around key events
Examples:
- RSA Conference
- TechCrunch Disrupt
- CES
- Vertical-specific PE, VC, AI, cybersecurity, or enterprise events
Event Production & Hospitality
- Lead event concepting, logistics, and guest experience for:
- Media dinners
- Founder salons
- Executive roundtables
- Customer events
- Investor networking events
Strategic Partnerships
Relationship Management
- Build and maintain relationships with:
- Domestic agency partners
- International PR partners
- Investor networks
- Event organizers
- Media ecosystem partners
- Industry associations
Partnership Development
- Identify co-marketing opportunities
- Expand agency referral network
- Build strategic alliance programs
Experience Design
Employee Experience
- Own high-touch internal experiences, including:
- New hire onboarding
- Agency off-sites
- Recognition moments
- Leadership retreats
- Internal brand culture moments
Client Experience
- Elevate the agency experience across:
- New client onboarding
- Executive workshops
- In-person strategy sessions
- Business reviews
- Hospitality experiences