StackEngine is an Austin-headquartered DevOps platform startup that started around 2015. The company grew quickly enough to attract Oracle’s attention in just 28 months. Their unique Docker methods, tools that make it easier to create and run applications by using containers, made this small startup catch the eyes of big companies. StackEngine revolutionized the model-based Docker management software integrated with DevOps as a solution for container application and delivery. One of the many great parts of this program is how easy it is to adapt to a variety of application sizes.
In 2015, Oracle signed an agreement with StackEngine to buy out the company. During the buyout process, all of StackEngine’s employees were able to stay on full-time, being moved to the Oracle Public Cloud team. Around the time of the buyout, Oracle found a growing interest in cloud-based platforms, which motivated the fast-paced, quite merging process.
The overall challenge in launching StackEngine was getting a small company known on a scale larger than just in Austin, Texas. We wanted to reach demanding markets in areas like New York and Silicon Valley. Our team at Treble Public Relations sought to launch a startup in beta product mode out of stealth and position it to compete head-to-head on par with venture-backed Docker from a brand visibility perspective.
Immediate execution of seed funding launch resulted in a significant increase in website traffic, strategic partnership inquiries from GE and SolarWinds, and VC interest from coast-to-coast. Targeted industry trendjacking and thought leadership content resulted in StackEngine being featured alongside Docker in multiple articles. Oracle acquired StackEngine within 18 months of the seed funding announcement.
Treble launched StackEngine out of stealth with tremendous results. Within one month, they had a pipeline of new customers and potential partners. Treble has hit the ground running and has positioned the company as an early leader in a crowded market.