NYC-headquartered industrial IoT startup

Client

Augury, an NYC-headquartered industrial IoT startup

The Challenge

Amidst the early stages of an exploding market for IoT, Augury had a clear goal of establishing a unique brand identity and competitive differentiation as an early-stage startup looking to move upmarket to work with Fortune 50 companies in niche verticals.

The Results

Treble went to work early and often, garnering Series A funding coverage and credibility in The Wall Street Journal. Our INK content team focused on a hybrid of Tier 1 thought leadership in TechCrunch on the challenges of building a hardware startup to niche vertical wins on the future of IoT. Augury has grown to service a number of Fortune 50 global organizations and is locking in top talent as it scales globally.

Scaling with Treble has been an integral component of our overall success. As more IoT startups are created to pursue this multi-billion dollar market, it was a top challenge for Augury to rise above the noise and shape the conversation. We are excited to continue to see direct ROI from positive press coverage helping to solidify our deal pipeline.

Saar Yoskovitz

CEO & Co-Founder,
Augury