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PR for B2B Tech Enterprises

The challenge of elevating a brand in B2B enterprise tech has never been greater. Companies need PR partners with expertise and a data-driven approach in increasing visibility and achieving sales targets.

Where many agencies look at crowded marketplaces as an uphill battle against entrenched market competitors, Treble sees them as opportunities to empower brands to accelerate their presence to a targeted audience, amplify enterprise technology trends and help clients reach their next stages of growth.

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  • 23 Portfolio Exits
  • 3 IPOs
  • 100+ Funding Launches

Data-Driven PR Powering Enterprises into Market Leaders

For more than a decade, Treble has supported startups as they grew into enterprise brands. That experience has given us unique insights into how to balance quick wins with big-picture strategy, and has led to the creation of an enterprise-specific offering.

Treble’s dedicated Enterprise Practice Group is made up of former marketing executives, communications pros and business journalists who specialize in creating customized programs to help brands go from market challenger to market leader. We’ve sat in your chair and created programs that integrate earned media, paid media and demand generation that deliver real value for a business.

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“Treble has the depth of experience and expertise to align and win as strategic partners for enterprise technology companies aspiring to take the pole position as market leaders." – Matt Grant, Enterprise Technology Practice Group Lead”

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Enterprise PR Playbook

Whether you are a venture fund seeking visibility with LPs, or a tech company looking to fuel the revenue funnel, our team adapts to your specific goals.

Increase Lead Generation

Increase Lead Generation

Benefit from heightened brand recognition. Our clients see increased inbound demand gen volume following successful press releases, funding announcements and integrated earned and paid media campaigns.

Drive Strategic Partnerships

Drive Strategic Partnerships

Make more meaningful connections with an elevated reputation. Our clients garner critical relationships following successful announcements and features.

Raise Investor Awareness

Raise Investor Awareness

Finding your people is easier when your message is recognized. The attention earned by our media campaigns draws interest from potential buyers, investors and strategic technology partners.

Increase Market Share

Increase Market Share

Enterprise doesn’t have to mean unchanging. Treble’s dynamic approach encourages innovation and forward-thinking strategy that’s critical when executives turn to PR and marketing to drive revenue.

Client Successes

  • Treble’s consultative and collaborative approach creates a competitive advantage for our brand visibility. We have been able to secure wins across a steady cadence of earned media opportunities that have elevated ZEDEDA in a dynamic and growing edge computing market.Sarah Beaudoin Senior Director of Marketing Communications and Partner Marketing
  • Before we began working with Treble, Zilliant was engaged with a very large PR firm. The difference with Treble in attention to detail, strategy and results has been instrumental in Zilliant hitting our media goals in terms of competitive share of voice and increased national visibility for the brand.Danielle Schulz-Behrend Senior Director of Content Marketing & Marketing Communications

3 Real-World Examples

A B2B software company turned to Treble following a disappointing engagement with a global PR agency. By combining proactive media outreach, product news tied to broader industry trends, and a thought leadership content program, Treble was able to raise the company’s visibility quickly, which translated into long-term success. The results? The company took nearly 30 percentage points away from a major competitor in a measure of share of voice and Treble propelled the company into the No. 1 share-of-voice ranking against all competitors.

2-3x Higher Revenue Growth Than Industry Giants
In 15 months with Treble, an enterprise file-sharing company turned impressive gains in media coverage and share of voice into revenue growth and operating margin success. The company grew revenue 2-3 times more than a pair of industry leaders, while also gaining 15% in operating margin while competitors lost as much as 30% in that category.

$3.8 Million Partnership
Media placements and thought leadership helped an industry tech company secure a $3.8 million partnership agreement with one of America’s largest cities.

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Ready to Elevate Your Brand?

If you’re ready to move from market challenger to enterprise market leader, we want to hear from you. Share some valuable insights about your brand in the form below and we’ll schedule a chat about your goals, challenges and timeframe, leading to strategizing on media coverage, partnerships and influencer campaigns.

Full-Service Public Relations

We adapt to your specific needs to create a game plan for long-term success. Tap into the power of public relations to accelerate your business goals.

Media Relations

The team at Treble is constantly engaging reporters and connecting them with expert sources. We aim to be trusted advocates to the press to help them tell their stories, so you can tell your story.

Trendjacking

M&A. Earnings. Funding. The news moves fast. We reverse engineer your brand into breaking news by working in tandem with you to provide press with real-time vendor neutral analysis.

Strategic Content

Our INK content team works with your thought leaders to collaboratively develop and secure publication of timely, targeted op-ed style bylined content across a wide spectrum of tech, business and vertical trade outlets.

Analyst Relations

Treble will engage analysts and connect them with your brand to ensure they understand your core value prop and competitive differentiation.

Awards

From ideation to submission, we will ensure your brand is top-of-mind for judges of pertinent industry and broader business awards.

Speaking Program

A dedicated speaking program is another established avenue to evolve from startup to global brand.

Social Media

Treble will put our team to work to drive social media engagement, monitoring and analytics across Twitter, LinkedIn, Instagram and Facebook.

Messaging

A clear and cohesive story matters for your brand to stand out in a crowded market. Treble can work with you to map out why your company is different, and parlay that competitive advantage so your brand stands out.