Today I’m happy to announce that my company, Treble Public Relations, launched Elevate, a 10-week PR program for venture backed startups.
We are modifying our standard six-month initial partnership model to adapt to a rapidly shifting economic climate for venture-backed startups. Recognizing the importance of startup “runway”—cash-on-hand to fuel ongoing operations—Treble is streamlining our broader suite of services with Elevate. The program centers around the development and media relations execution of up to three announcements, optimally initiated with a funding announcement.
Treble has been a strategic partner to propel 15 startups to exit since 2014. Successful exits across the Treble client portfolio include TrendKite (acquired by Cision), Favor (acquired by H-E-B), StackEngine (acquired by Oracle), Boxer (acquired by VMware) and Joyride (acquired by Google).
A PR Program Designed from Inception to Elevate Startups
Elevate is the latest tier in Treble’s scalable pricing model, which includes the innovative VC Portfolio Funding Launch Accelerator Program, a five-week PR sprint that arms startups with brand visibility in conjunction with closing funding rounds.
With Elevate, companies have the opportunity to build on the momentum that follows an initial funding announcement with additional media coverage around product updates or new offerings, new hires, strategic partnerships, customer wins or other corporate news campaigns.
We recognize that some of the most innovative companies and products emerge during periods of economic challenge. Elevate allows Treble Public Relations to partner with entrepreneurs seeking capital-efficient PR and analytics that justify return on investment with your marketing spend. Our goal remains a long-term strategic partnership with our clients; however, the need for agility during COVID-19 has fueled this new service offering.
Testimonials on Treble’s Programs and Services
“I diligenced 5+ PR firms before working with Treble, and they're one of the best,” said Chloe Alpert, Co-Founder and CEO of Medinas Health. “I've referred at least three other companies to them and everyone is happy.”
“Treble gave us an incubation phase that enabled us to leverage their expertise to build the mindshare needed for an oversized image with the funding of a seed-stage company,” said Joel Vincent, Partner at consulting firm VMG.Team and former CMO at ZEDEDA. “It helped us to drive a successful A-series round that exceeded the top end of our funding goal by 80%.”
“We’ve encouraged our portfolio companies to be mindful of runway and reducing capital expenses where possible,” said Blair Garrou, Managing Director at Mercury Fund. “Treble has helped multiple companies across our portfolio to capitalize on funding and strategic announcements that have put them on an accelerated growth trajectory.”
For additional information on the process, pricing and performance goals of the Treble Elevate Program, venture capital firms or startups can reach us here.