Specializing in driving brand awareness for technology startups, Treble recognizes that the news moves fast. Brands that break through the noise are the ones that join and shape the conversation. If you are a company looking to launch your brand or drive brand awareness with strategic media relations, Treble is ready to move your brand forward.
Founder & CEO
With over 15 years of Silicon Valley experience in media relations, Treble founder Ethan Parker has successfully secured press coverage for technology startups in nearly every high-profile business and technology outlet. Ethan has secured tremendous brand awareness and thought leadership for his clients on a regular basis in publications including Forbes, VentureBeat, TechCrunch, GigaOM, ReadWrite, New York Times, Wall Street Journal, Bloomberg and many more. Ethan stepped outside of the technology realm in 2011 to earn his MBA in International Business from the University of Huddersfield in Northern England. This global experience armed Ethan with a unique perspective on technology, business and a global mindset. After spending his entire career in Silicon Valley and San Francisco, Ethan currently resides in Austin, Texas.
Senior Vice President
Throughout his 16 year career Michael Kellner has driven global communications programs for a broad spectrum of private, emerging growth and well-established public brands. Michael has diverse experience building visibility for his clients while executing on the strategies and tactics that help achieve quantifiable business and marketing results. Michael has a deep understanding of the market drivers that influence his clients’ businesses and industries. He has successfully executed programs for companies such as Cohesity, Basho, Arcadia Software, Aerospike, Guidewire Software, Huddle, Clarizen, DataStax, GoodData, Replicon, CliQr, Zend, Quorum, SpiderOak, Sybase, HP, Livescribe, Playfish, Foster Farms, Derenoncourt California, Montesquieu, Cognitive Science Society of America, Palo Alto University, United Airlines, GE Capital, KPMG, Genitope, diaDexus, Elan Pharmaceuticals, VISX, Fortinet, ArcSight, 8e6 Technologies, WebEx Communications, NewFocus, Novell, FiREapps, NextPhase, Aricent, Macworld, SpringSource and NetSuite. He has secured coverage in media outlets such as Venturebeat, GigaOM, Forbes, Silicon Valley Watcher, Techcrunch, CBS Evening News, The New York Times, The Wall Street Journal, Fortune, Los Angeles Times, Dow Jones, San Jose Mercury News, San Francisco Chronicle, Bloomberg News, Business Week, Inc. Magazine, Washington Post, Wine Spectator, Financial Times, CNET, Computerworld, CIO, CFO, InformationWeek, Inc. Magazine, Fortune, Treasury & Risk Management, Reuters, Global Finance, Market Watch, Entrepreneur and broadcast segments in every major media market on the West Coast.
Drea is a startup junkie who thrives on making bleeding-edge technology resonate with the masses. A former Googler, Web editor and business journalist, Drea has contributed work to WIRED, National Geographic, GigaOm, VentureBeat, TheNextWeb and many others. Outside of PR, she co-authored a travel book, screens fiction for the leading literary magazine Narrative and, more recently, learned to fly a PA-18 Super Cub on floats.
Katy Chrisler comes to Treble with a breadth of experience in the arts. After receiving her MFA from the Iowa Writers’ Workshop, she held residencies with Land Arts of the American West and 100 West Corsicana. Previously she has worked with The Blanton Museum of Art and The School of Architecture at the University of Texas at Austin and The Contemporary Austin museum. Recently a writer and editor at LuCorp Marketing based in Scottsdale Arizona, Katy calls Austin her home.
Junior Account Executive
Ale is a junior account executive at Treble. She has experience working for various organizations in the Austin area, which include Weber Shandwick, National Instruments, and the Department of Aerospace Engineering and Engineering Mechanics at UT Austin. Client work includes Bank of America, Solazyme, Nike, Rakuten and Verizon Wireless. Ale will be managing account logistics, conducting research, and supporting media relations activities for her designated accounts. She holds a B.A. in Public Relations from The University of Texas at Austin.
Katie exemplifies the Treble mantra of operating like a newsroom. Before making the shift to PR, she was a news producer at local broadcast stations in Austin and Lubbock, Texas. As a producer, Katie oversaw the production of a variety of tech news stories, often with a focus on the local consumer impact. She is excited to be on the other end of the news spectrum at Treble. Katie holds a Bachelors of Arts in Journalism from Texas Tech University.
Gina Manassero has diverse experience across a multitude of technology sectors, including data center, high performance computing, GPU computing, cloud computing, storage and enterprise content management, as well as a rich background in social media and consumer-focused technology, gaming, mobile applications, the Internet of Things, smart devices and LED lighting, financial services, cleantech and corporate communications. Client work has included Silicon Graphics International (SGI), WigWag, Ilumi Solutions, Onavo, Nuxeo, CTERA Networks, Tendril, Facebook, VMWare, Ubisoft, Ad Infuse, NetManage and WhitePages.com, among others. Gina’s work with technology companies has given her expertise in publicizing company launches and initiatives, strategic communications and campaigns, and executive thought leadership. She has a background in broadcast journalism, having served as reporter, producer and weekend anchor prior to her entrance into public relations. She holds a B.A. in Journalism from the University of Oklahoma and an M.S. in Public Relations from Boston University.